Classroom
Finally. A workshop that shows you how to make more money.
We’re the first to admit what no one else wants to mention: Everyone and their intern is doing a workshop these days. Especially with all the “pivoting” going on because of the pandemic.
“All my weddings have postponed till 2021. Guess I should pivot into education!” - Too many wedding pros
But what are these pros teaching you?
Are they teaching you what worked for them and their business in the Golden Age of weddings?
Good luck with that. Because what you need to learn is how to thrive when everyone else is just trying to survive.
“Sam received rave reviews and enthusiastic feedback after his presentation. His work on pricing struck a chord with all of our members and was relevant to a wide variety of business owners and event professionals.”
- Lindsay P. Sims
Top Wedding Planner by Vogue, Martha Stewart and Southern Living
An extraordinary workshop gives you exponential growth
Yes, it’s true. It’s more important than ever to be exceptional at what you do.
But we don’t mean photography or planning or videography or floral design or stationary. Or whatever you offer your clients. You’ve always had to be good at that.
We mean what you do to get them to be your clients in the first place
We mean how you make it easy for them to buy from you. We mean what you do to clear the path from your inbox to your bank account. To create confidence in your services.
We mean you have to build desire in what you offer over someone else who does pretty much the same thing on paper but won’t deliver the extraordinary experience you do.
Leads aren’t coming in as regularly as they used to
You’ve got to make the most of each new inquiry. So, if you:
Don’t want more online learning
Thrive with small-group instruction
Doubt your sales process is set up successfully
Lack confidence on the phone
Send out boring proposals
Struggle with objections
Get pushback on price
Spend too much time on unqualified leads
You’ve got to get better or things will only get harder. Charisma, connections, luck and natural ability will only get you so far.
At some point you've actually got to
get good at what you do.
We created Ideaction Classroom because other workshops and conferences only pay lip service to the sales process.
And that’s okay, because there’s so much to know about so many different parts of your business!
• If you want to make more money you have to book more.
• If you want to use your creativity you have to sell more.
• If you want more confidence you need more competence.
• If you want more cash you have to convert more inquiries.
"Getting help on HOW to implement it so I can get better...that’s most important.”
- Stephanie Zakas, Photographer
Here’s the thing:
• You won’t learn how to be a successful salesperson after hearing a 45-minute breakout session.
• And you won’t get it from a podcast episode, either. Or a few videos in a larger online course.
•You don’t have to become a “master” at sales to close more deals. You just have to be better than others in your comp set.
• While it takes about 10,000 hours of practice to become world-class, you can develop competence in a new skill with closer to 20 hours.
WHAT DO WE PACK INTO THE 3 DAYS?
Step-by-step to create an extraordinary buying experience (not a formulaic sales process)
How to use buyer psychology to make a path of least resistance (especially where most pros are getting ghosted)
Ways to get the right kind of couples to inquire (including when they come on referral from a planner or former client)
Approaches to lead organic conversations over the phone (sorry, no scripts sold here)
Customized proposal components to convince all the decision makers (not just the one you talked to on the phone)
Techniques to build value from the very beginning (so you don’t get push-back on price at the end)
Soft-closing skills that feel natural (instead of sales-y)
Answers to common objections couples feel (and ways to nip them before they ever come up)
Fool-proof follow-up timelines (including funny GIFs sure to incite positive responses from even the deadest leads)
The simplest approach to pricing your services (even our 11-year-olds can explain it we’ve made it so simple)
“I felt very heard, understood, and not judged at all. It wasn’t relevant where I or any of my classmates were at in the progress of our businesses. We all just wanted to get better.”
- Sloane Dakota, photographer
Built-in downtime to process all the information
There’s no way around it: Three days of intense learning is a lot.
So, we practice what we preach and make it easy for you along the journey. We’ve thought of everything, which means you don’t have to think of anything.
Dinner’s on us. And breakfast. And lunch.
Attendees are treated to a kicked-back welcome dinner, three square each day, and all the coffee you can drink. We’ll even get your preferred creamer and sweeteners, because we don’t want a sour start to your day.
Ground transportation is covered. You get to the nearest major airport and we’ll take care of pick-ups and drop-offs. And when you arrive, the shelves will be stocked with your favorite salty and sweet comfort foods.
You’ll basically have a little home away from home.
All lodging is accommodated. So don’t stress about finding a place to stay that’s affordable and clean. Choose a private or shared room in one of the spacious, luxurious houses we rent for the workshops. (Rates are more than a Red Roof Inn but less than most conference accommodations.)
This is what happens when a former Four Seasons Director of Catering hosts a workshop!
Need more details before making a decision?
We know it’s difficult to feel comfortable choosing a workshop to attend.
Especially now, when you’ve got a death grip around any money you spend on professional development.
Here are some FAQs to make it easy to know you’re making a good decision with your precious time and hard-earned money.
