
Copywriting
Attention spans are down.
80% of your website visitors will skim your site. But guess what?
EVERYONE ELSE IS A POTENTIAL BUYER.
Are you delivering content to the remaining 20%?
PEOPLE WILL READ WELL-WRITTEN WORDS.
That's right. It's not that people don't read anymore. It’s that they don’t want to spend time reading crappy writing. And unfortunately, what you've been putting on your website is probably something less than stellar. If we had to guess:
Hero Image
Picture of you and your sweetie
Picture of you on your favorite vacation
Portfolio
Contact Page
Total words on your current site: 645
Total monthly site visits: 521
Total monthly inquiries: 3
If you want to know why you're getting ghosted. Why your contact page clicks are so low. Why your bounce rate is off the charts.
It’s because your website is lame.
"I had a new consult a couple days ago (which I booked, yay!), and the couple said exactly everything that you put on the homepage - all their fears and wants. My mind was totally blown!"
- Monika Eisenbart, Photographer
Here’s the problem
You don’t know how to make your website different. So you look around at your friends in the industry, but all their sites look the same. You check out your competition, but their sites suck too.
So you look for help from an expert...
—But the brand strategist only provides colors, fonts and logo options
—The web designer says custom but is really just customizing the same template your comp set uses
—And no one has copy on their site that you really, truly love
So you give up.
Look, we don't blame you. You're not a website expert. Just like you don’t know how to build a brick-and-mortar store why did you think you could build your online storefront?
But we do, which is why you're here.
Here’s the one thing nobody tells you but the best site designers all know:
Yes, the images on your site matter. But they can get that from Instagram and Pinterest.
Yes, your fonts/colors/logos are important, especially for the first few milliseconds they land on our site.
Yes, couples want to connect with you personally, but they don’t want to be your BFF right away.
Yes, you’ve got to attract their attention in the first 15 seconds, but then what?
If your site visitors only wanted “pretty” they’d scroll your IG feed. If they wanted to get to know you, they’d creep your Facebook. And sorry to break it to you, but they’ve already got a BFF (and it’s never going to be you).
What they want more than anything is someone to show them how to get what they want with their wedding.
And they don’t know what that is or how it will happen until you tell them.
This is the story couples on your site want to know
It’s the narrative that describes what you do for your clients, why you do what you do, and how it helps couples get what they want. It doesn’t matter what colors you use or images you show if you can’t communicate how you help them and why they should trust you.
"Hire someone who is trained. Who understands the wedding market, who gets what you are trying to accomplish in the sales process and who can nail your customer in the first try! In short, Ideaction Copywriting is the only call you need to make!"
- Julian Leaver, BizBash 1000 Event Planner
We’re not your average copywriters.
Unlike many pros in the world of websites, we didn’t graduate college with dreams of a career in creative writing. Sure, Katy has a degree in Journalism and Sam has a degree in Writing, Rhetoric and Communication, but that’s not how we started.
And it’s not how we learned to persuade readers on your website.
We learned how to get people to buy your services by actually selling weddings to couples. Between us we have 30 years of experience selling $30,000,000+ in event-related services.
We’ve literally talked with thousands of couples and learned what makes them tick.
Only after we perfected the in-person and over-the-phone and back-and-forth email sale did we return to our roots and get certified in copywriting (which is a thing, by the way). We’re sales people first, writers second. That makes a difference.
Don’t trust us?
Ask our clients
"Sam basically helped me come up with my UVP, voice, as well as problems and solutions for my clients. Now looking back I know if I didn’t have Sam I wouldn’t have the copy or messaging that's needed to grow my business and book my ideal clients."
- Brooke Jonsson, Photographer
We do things a little different around here
You’ll see the copy our clients have on their websites and blog have many things in common:
Your website and blog copy actually sounds like you.
That’s because we do extensive interviews with over 100 questions to get to know you. Also, we record the video calls so we can actually transcribe your words. Your copy sounds like you because in many places they’re your exact words.
Your website and blog copy makes you stand out from the crowd.
We do research on who you’re in the running with when it comes to prospective clients. This helps us find a niche for you to play in without all those pesky competitors trying to sound like you.
Your website and blog copy connects with your favorite clients.
We learned a long time ago to stop guessing what your buyers want and just ask them instead. That’s why we send them brief but provocative questions to tease the best insights from them.
Your website and blog copy reassures all decision-makers.
One thing we know is the more money involved in the purchase the more people are involved in making the decision. Want to charge more? You’ve got to convince people who aren’t emailing you or obsessing about your IG.
Your website and blog copy does the heavy lifting for your sales process.
Most wedding pros aren’t born salespersons. Even with proper training it’s hard to “sell” yourself with confidence. Let the words on your website and blog do the work so all you have to do is connect with them after they inquire.
Your website and blog copy builds value before you talk about pricing.
If you want to charge more you have to create greater desire and perceived value in what you offer. Let your site and blog do it for you and you won’t sound sales-y on the phone or in your proposal.
Let's set you apart from the competition with copy that converts.
"Honestly, I was so amazed how Katy got in my brain! She invested hours and hours of time to TRULY understand my company, my client and my competition. I felt that Katy gave her 110% on everything she did and I honestly looked forward to our calls. We laughed, we (almost) cried and most of all I was more inspired after leaving the call."
- Rebekkah Rosado, Planner

How did we get you to read our copy so far?
Because unlike the cute and clever stuff you see on most wedding websites...
Our copy doesn't suck
After all, you've made it this far down the page. And if we can get you - a doubter that people still read - to make it all the way to the bottom, well, we can probably do the same for the website visitors you want to make your clients.