Content
writing for your brand is hard
Not only for your website, but for your blog as well.
We hear it all the time because we talk to wedding professionals and business owners all day, every day.
I don't have time. I'm too busy.
I'm not a good writer
I feel awkward talking about myself
I hate writing blog posts
I don't see the point!
Sound like you?
Sorry. We're not buying the excuses.
Look, we get it. We know how hard it is to carve out the time to write.
(Sam often writes his Tuesday blog post on Monday night. #deadline!)
But the truth is... You just haven't set aside the time needed to really stir up some good ideas and then put pen to paper.
And who can blame you? It's either the middle of wedding season, and you're worn out. Or things have
finally slowed down long enough for you to hang out with the family, go down to the
Bahamas, and sip on some well-deserved Mai-Tai's.
Either way, we understand that the last thing you want to do is schedule more time to be creative and write.
And even if you could find the time... you'd probably just stare at a blinking cursor. Because how are you supposed to think
up moving and inspiring content when your brain (and your body) are running on empty?
The real problem?
you don't know what to write about.
Maybe you're new to blogging and don't know what your readers want to see or know.
Or maybe you're stuck thinking, "How am I going to make 'What to Wear for Your Engagement Session'
sound new, fresh, and exciting?"
So, you stare at the blank screen. And it stares back at you. Mocking you and your empty thoughts.
Frustrated, you close your computer, thinking you'll work on it tomorrow. But 2 weeks go by and it's still not written.
You just got engaged and you're looking for a photographer to capture all of the memories of your wedding. And after combing through one particular site, you're feeling pretty good about working with them. You're even thinking about inquiring.
But before you reach your final destination on the contact page, you take a detour and visit their blog to find a real wedding from a venue you're considering.
You click on the post and instead of reading how the photographer helped make their day special or how the experience was working at the venue, you read a fluff piece about how the couple met, why they chose the venue, what the look/feel/vibe was, and how honored the photographer was to capture it all.
Cue the snores.
WHO CARES?!
here's the TL;DR secret...
Just like a good movie or book, your audience want to be entertained.
They want to know about the couple's experience at the venue. The best places to get epic shots. Some challenge or drama - and how you (and only you!) were able to overcome it
They want to read about some sort of transformation!
At this point you may be asking yourself...
"Do I even need a blog?"
The short answer… Yes!
Most people believe their portfolio and blog are one and the same. But they actually serve two different roles.
While your portfolio is intended to showcase your best, most aspirational work once they're already on your site, your blog is an effective way to drive readers to your site - using rich and engaging content.
It's your chance to show your audience how and why you're the best person to help them work through their issues and concerns.
It's the place where you establish your knowledge, authority and expertise, which is basically how you get to charge more than your comp set.
Your blog tells a story of how you do what you do. In a different way than all of the other vendors that are out there.
Your blog is your opportunity to tell the story that matters most:
the story of your future client who's reading your site right now.
According to Hubspot…
Businesses that blog get 55% more traffic to their site.
At this point, you're probably ready to throw in the towel. But keep reading!
Wouldn't it be great to have an expert handle it all for you?
The content rich solution for blogging
We understand your time is already stretched thin.
Between responding to clients, running around to meetings, 10+ hour wedding days, and trying to be a good friend/partner/parent... It's hard to find the time to sit down and get those creative juices flowing.
And besides, creativity isn't something you can force. The best ideas come naturally. Or, knowing where to look for them.
Ideaction Content is a blogging service that creates content that naturally resonates with your readers. Because we focus on topics that correspond to their most pressing questions and concerns.
Our content positions you as the perfect solution to solving their problems.
Cutting the fluff
This isn't one of those copywriting services that makes you come up with topics to write about. Or writes boring fluff
pieces about how the couple met online, how much they love chardonnay and their German
Shepherd, Max. (We started nodding off just writing that sentence.)
Plain and simple, we're about creating content your audience wants to engage with - with compelling stories
that speak to their problems.
What was the couple’s biggest struggle planning their wedding?
How did you help guide them through it?
What obstacle or false belief did they have to overcome?
How did the final outcome look at the wedding and after?
What's the real story?
simply put, our goal is to:
What Ideaction Content is all about
We're not here to write about what you've only guessed your clients want to read.
We research, brainstorm topics, and write copy that addresses your readers concerns and desires.
And we provide you with the information you need to optimize your site.
Unlike an assistant or VA that knows next to nothing about the wedding and events industry,
our team has a combined total of 63+ years in the business.
What does that mean for you?
We're sales people with hands-on event experience first. And qualified, creative writers second.
We've witnessed first hand the issues your clients are facing. We understand their frustrations.
We know the struggles they have to work through. And we've personally helped them overcome them.
That's why, when we expanded our business offerings to better help wedding pros like you, we naturally understood the most
effective way to communicate with your readers.
Our copywriting team is all about converting your audience into actual leads. Discovering and addressing their issues and
concerns. And answering the questions your readers want to know the answers to.
All through compelling storytelling.
"I could tell you really cared about my brand/needs and would be writing with me and for me, in a personal way."
- Mike, Photographer
So what exactly will you be receiving from our service?
Here's our step-by-step process of what you can expect:
then, you’ll do what you do beST:
SELECT YOUR FAVORITE images that tell the story of the day.
We think so. And here's why:
Time & Energy: The 60-90 minutes you'll spend with us will save you approximately 25+ hours of research, networking, Instagram, and writing over the next 6-months. With that saved time, you can focus on bettering other areas of your business.
Zero Guesswork: You don't have to guess at what your clients' true desires and concerns are... We'll figure that out for you. Not only will you solve their biggest problems in your blog, but you'll be able to do so throughout your site and your business.
Solution-Oriented: You've never wanted to be like everyone else. So why start now? Instead of writing boring fluff pieces like the majority of your competition, you can invest in your business and let us publish solution-oriented content that sets you apart and, ultimately, puts more money in your pocket.
And, perhaps most important, we do the heavy lifting.
Sure, we could offer you some good topics to write about, some pointers, and a template to put it all together yourself.
But we'd rather do it for you - The right way. The first time.
