Coaching
The Marketplace is Crowded
So What are you going to do about it?
You can try to get more followers. Or hit up vendors for work drinks. Or send potential referrers coffee cards. Or try, once again, to get published.
You can hire a branding expert and get a new font, logo and colors. Or even get a whole new website.
Those things are all great but they won't get you very far if you blow it when an inquiry finally lands in your inbox.
So what's left for you to do?
Get skilled at doing the sales work.
But few business coaches specialize in sales
Most educators aren’t full-time. They moonlight or do it as a side-hustle. in fact, their day job is still working as a wedding pro. Like you.
They might be successful with their own business. With their own clients. In their own field. They might give you some ideas on how they improved their business, but will they work for your business? For you? For your clients? In your market? In your field?
They say:
"Use my email prompts and templates." But how do you carry out an organic conversation using someone else’s script?
"Ask these questions on the discovery call." But what if they don’t sound like you or they come out choppy because you’re still uncomfortable on the phone?
"Charge more and you’ll attract the right kind of client." But how do you build the value and provide reassurance to justify the higher prices?
Tactics and strategies for what event pros need
The tactics and strategies I use have applicability for any business in any market for any field.
That’s because they’re based on research-backed approaches for complex sales. I've just molded and shaped them to what wedding couples really need.
Sure, I used similar strategies and tactics when I sold events for nearly a decade. That’s how I perfected the techniques! But I didn’t stop there.
I've shared this wisdom with over 100+ coaching clients for the past three successful years, and every wedding pro I’ve worked with adds a little more to the mix that makes it work better.
If you need more confidence you’re doing the right thing. More bookings. More wins. More money. Less time worrying about your business. More satisfaction. Better sleep. Fun projects. Well, you're in the right place.
Keep reading.
Next level! Sam's approach is nothing I have seen out in the industry. He isn't a sales coach or consultant! He is someone who I consider on my executive team that has helped my business and my life thrive!
-Romin Zandi, DJ/Entertainment
SO WHAT KIND OF COACHING IS
GOING TO WORK BEST FOR YOU?
Click ON EACH OPTION to jump TO MORE DETAILS
Compass Coaching
2 hours of coaching to get clear directions you can follow on your own at a pace that works for you.
Solopreneur Coaching
Long-term 1:1 coaching for solopreneurs focused on marketing and sales.
Small Business Coaching
Long-term 1:1 coaching for small business owners focused on operations, development, and leadership.
Not everyone wants—or needs—a coach on retainer.
Maybe you’re just getting started and need an expert to point you in the right direction. Maybe you've been in business for a few years but are suddenly stuck - and you need a fresh perspective to see your way. Or maybe you’re successful already but want to stay ahead of the pack of up-and-comers we’re helping take your spot.
(Yes, that’s a very real possibility. We could be training your competition this very moment...)
Would you like to know a secret?
Lean in to the screen and I’ll tell you: I've worked with some of the best in the business, and they struggle too. They go weeks (even months) without booking clients. They get comfortable in their ways. They struggle to find answers too.
It’s usually because you’re not asking the right questions.
Sorry to burst your bubble, but the key to success isn’t necessarily about solving problems for your business. It’s likely about finding the right issues to focus on first.
After nearly two decades working in the hospitality and event industry we can recognize problems before they even happen.
That, that is the key to your success.
So stop wasting your time on things that don’t matter or you can’t solve without help.
In two short hours we’ll identify the problem(s) and then get you going in the right direction in any number of areas:
How to set and raise your prices
Tactics to negotiate and close deals
Build a realistic financial plan
Ways to build value throughout the buyer’s journey
Key steps during the sales process to get right
Techniques to help your buyers discover what they need
Approaches to scale your success
Ideas to develop a new service you want to offer
Create great stories to share with your referral partners
Design an extraordinary buying experience
Compass consultations are ideal if you want a seasoned pro to provide perspective and direction for you to follow on your own.
I needed someone unique and strategic, not just another coach who would amp me up. I can do that for myself. Sam brought pure gold to our conversations. I couldn’t stop writing down all the ideas he was giving me. I’m making the most money I’ve ever made and that has a lot to do with the strategies Sam taught me about sales.
-Erika Delgado, Photographer
It’s not easy being the only one in your company.
You wear all the hats, make all the decisions, and do all the work. It’s exhausting. You know why?
Your brain isn’t built for multi-tasking. It’s hard to do many different things all at the same time, and your brain gets tired going back and forth to different parts.
Sales: the one thing you have to be great at all the time
Let’s admit it, though. It’s not that you’re tired of doing the sales work. It’s more that you don’t know what you’re doing in the first place. It’s okay. You can share that with me. This website is a safe space. Just blink once for “how did he guess” and twice for “you read my mind.”
You solopreneurs have three big jobs to do if you want to see the money come in:
Marketing Director: Primary tasks include researching your buyers, learning how they make decisions, who you’re comp set is and how to differentiate yourself from them.
Sales Director: Primary tasks include creating a sales process based on research-backed methods that match the buying experiences your best clients want.
Sales Associate: Primary tasks include developing the sales skills you need to deliver an incredible buying experience.
If you’re like most event pros you’re not experienced, trained or skilled at ANY of these. But we are...
stand out from the crowd
We’ll help you learn about your buyers and comp set, so you can connect with your buyers and stand out from the crowd.
Then we’ll collaborate on the best sales process for your favorite kinds of clients. We’ve read (pretty much) all the books on buyer psychology and then honed it with decades of sales experience in the event industry. We start with best-practices and then tweak to your buyers.
Finally, you’ll get better at delivering the kind of sales skills to convert your biggest and best clients. You’ll learn where you’re currently making mistakes and what you need to do to improve.
Through all this we’ll tailor what you learn to how you learn best. You won’t feel like we’re cramming our approach down your business’ throat. Nope. We want you to learn easily and sell naturally.
A long-term 1:1 coaching situation is like having an advisor on retainer.
Someone who will help you:
Clarify what success looks like
Chart a path to get there
Guide you back when you start to stray
Hold you accountable to create momentum week by week
Push you through the toughest parts
Celebrate victories when you reach milestones along the way
Does this sound like what you need?
“I’ve had four coaches in my life, so I know a good coach when I see one. Sam is more than that! He's not about just developing a successful business, because he helps you make more money to enjoy your life! I was looking for someone who could get me past my big hurdle/wall and Sam was that coach for me. I highly recommend going to the long-term 1:1 coaching route.”
—Romin Zandi, DJ/Entertainer
Feel like your company owns you instead of you owning the company?
Many entrepreneurs get to this place eventually. Here’s how...
You scaled your business and reached success quickly. Too quickly. And now you're spread too thin. You’re doing it all: human resources, business development, sales, servicing VIP clients, marketing projects, SOPs, IT…
Maybe you have a team, but they need you all the time and it takes away from the “real work” you have to do.
Or want to do.
Stop paying your team to fail
Instead of working on finances or strategizing for the future you’re stuck putting out fires started by the people you pay to prevent them from happening in the first place.
Somewhere along the way, you lost your mojo.
Isn’t it time to get excited about your company again?
To know where you're going and feel confident along the way? To get back to doing what you love instead of stressing about why you’re wasting all that money on payroll for people who aren’t doing what you want them to do?
Bring in the wingman you've always needed
Working 1:1 with me is like hiring a temporary CEO...but better. Part-time CEOs are a real thing, btw. They’re sometimes called “super-temps” or “on-demand executives,” and offer all the insight, experience and leadership you need for short bursts to get going in the right direction.
While I’m not a full-time part-time CEO, the 1:1 work we’ll do together is about the same. I’ll show you how to run your business with confidence in all the areas you probably don’t have experience in:
Financial operations
Team leadership
Operations management
Business development
Sales direction
Brand communication
Let’s be honest:
It’s downright lonely at the top
You’re probably stuck getting business advice from either a) your spouse or b) your top lieutenant. Don’t do that!
Bring in someone to a) save your marriage or b) keep your team intact.
My experience leading seven- and eight-figure event operations will put you at ease knowing you’re doing all the right things.
Sam is driven, entrepreneurial and whip-smart with a healthy dose of practical experience. Business owners and leaders often need a wing-man, someone to complement the skill sets that built their companies and made them successful. If you are looking for a ringer to take your company to the next level by way of exponential rather than incremental improvement, take a look at Sam’s achievements, then have a conversation. He may be the game-changer you’re looking for.