THE LEGEND
Growing up, my family complained about how much I liked to talk. It was a lot. I mean a TON. And I spoke fast. In fact, so fast that people couldn't understand a word I was saying. Maybe that's why good communication has always been so important to me. And perhaps that's why I chose to blend a 20+ year career in wedding sales with my Journalism degree from Texas A&M.
SO I COULD HELP WEDDING PROS GET BETTER AT COMMUNICATING WITH THEIR BUYERS.
Hey, I'm Katy.
I've always wanted to be called a legend. And since I'm writing this page, well, I can call myself whatever I want. Ha!
But seriously, I've been working in the event industry, selling weddings and leading event sales teams, since 1994. So, I guess that has earned me the role of a "legend" in a way.
I help wedding pros like you understand their clients, interpret their market and communicate their worth much the same way a legend on a map explains the lay of the land.
TWO YEARS AGO, I FOUND MYSELF IN UNFAMILIAR TERRITORY.
We moved to the West Coast, and I had to start over again in my career. That fresh start afforded me the opportunity to take a look at my journey. To figure out how I could take a writing degree and years of selling for companies like Four Seasons Hotels & Resorts and parlay that into something that could continue to positively impact the wedding industry.
Boom. Ideaction Copywriting was born.
THE JOURNEY
Isn't it funny how life continues to change course? How you think you're heading in one direction and then life throws you a curve?
Like you, my journey certainly hasn't been sunshine and roses.
There have been lots of twists and turns. Lots of doors slammed in my face and events that certainly didn't go as I had hoped or planned.
But the good news is that life has brought me here.
And more than ever, I'm convinced
I'm here to help you on your business journey.
Whatever path you're currently on (Oh hi, website overhaul!) or on whatever journey you're about to embark (I see that online course you're about to launch...), I'm here to help you understand your value to the industry and communicate your worth to your clients.
And we'll do so using your own words. In your own way.
Let's get started with a Brand Communication Strategy that helps to sell you from the moment a potential client hits your IG feed or website. Let's get started with words that turn browsers to buyers.
